Sass & Sage: Marketing Made Simple
Join Spark Creative's Dylan Zsigray and Ginger Digital Marketing's Lynne Wilson each week with their new podcast for business owners and fellow marketers alike.
Marketing Doesn't Need to Feel Overwhelming.
In Fact, It Can Be Pretty Fun!
If 2020 showed us anything (aside from being a year we all want to forget), it highlighted the sheer importance of maintaining a strong digital presence. In a year without in-person events and interactions, the only way that brands could attract, communicate, and covert was from behind screens.
Most businesses know they need to market themselves. However, the sheer number of channels available is overwhelming! Business owners and marketers alike often have a hard time figuring out where to start. They try a bunch of things haphazardly to see what, if anything, works!
Dylan Zsigray and Lynne Wilson, close friends, and fellow marketers, want to make marketing businesses as simple as possible! Join them on their new podcast Sass & Sage, where they'll have a knowledge-filled conversation about a specific area of marketing, with some sass and sarcasm sprinkled throughout.
Slow, unreliable web hosting can hinder your brand new, beautiful website's performance right after launch! In this episode, we talk with Mike Richwalsky, a web hosting expert, about the fundamentals of web hosting for your business.
SEO and PPC are not mutually exclusive. In fact, when used together strategically, both SEO and PPC can drive significant marketing growth for your business. Learn the ins and outs of SEO and PPC in this week's episode!
Learn about the dos and don'ts of web design in this week's episode, featuring web designer extraordinaire Kayla Kogelnik. Gain the knowledge to effectively design a website that balances beauty and functionality to help grow your business.
You have probably heard about "CRMs," or customer relationship management systems. But, what are CRMs, and how should business owners utilize them? This week, Dylan and Lynne discuss CRMs and keeping contacts engaged in your marketing efforts.
This week, Lynne and Dylan discuss the best practices and potential uses of Facebook, Instagram, LinkedIn, and Twitter for your organization. Learn how to effectively post organic social media in this week's episode of Sass & Sage!
Kayla Kogelnik, a graphic designer extraordinaire, joins Lynne and Dylan to discuss design best practices for non-graphic designers. Learn about simple things your business can do to design stellar graphics that present your brand effectively.
Make your business the talk of the town in this week's episode of Sass & Sage! Learn all about Local SEO, Google My Business, and the impact of reviews on your website's ranking on Google.
Do the terms you use to describe your business' offerings align with what prospects search to find you? In Episode 4, we talk all about keyword research and how to bridge the gap between your business and searchers.
Is your marketing budget based on last year's revenue? This week, Sass & Sage dives into marketing budgets and how to make them large enough to support growth goals. Plus, we discuss ways to decrease marketing overhead!
ROI, KPIs, funnels—oh my! Business owners often latch onto these buzzwords without examining what each means. In this episode, Dylan and Lynne emphasize the importance of looking past buzzwords to see if they apply to a given business.
Let’s Work Together to Grow Your Brand
There are a multitude of courses and resources available online to learn marketing. However, for business owners who are focused on growing their companies, there is not enough time in the day to do both! Spark Creative eagerly helps businesses develop and implement data-driven marketing strategies to grow their organizations.
Get in touch with us to see how we can ignite your brand with our sparks!