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Digital Marketing and Design Blog

We love to teach fellow marketers and business owners impactful strategies and tactics! Read through our blog to discover a new topic, marketing trend, or optimization you can make to your ongoing efforts.

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By Dylan Zsigray | Posted on November 25, 2020 | Marketing Strategy

How Can I Filter Internal Traffic in GA4 Properties?

Filtering internal traffic is a must for digital marketers in Google Analytics. Learn how to filter internal traffic in GA4 and how the new GA4 filters impact your website’s data.
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By Dylan Zsigray | Posted on June 23, 2020 | SEO

SEO From Home #3: Mixed Content

One of the factors Google takes into consideration is your site’s security, especially SSL certificates. Learn about HTTPS and its impact on organic performance.
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By Dylan Zsigray | Posted on April 21, 2020 | SEO

SEO From Home #2: Alt Text for Your Images

To follow ADA guidelines, you must add ALT text to all images on your website. Learn what ALT text is and its purpose for those with vision disabilities.
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By Dylan Zsigray | Posted on April 15, 2020 | SEO

SEO From Home #1: Title Tags and Meta Descriptions

Title tags and meta descriptions are a must on each of your website’s pages to boost your chances of ranking on Google. Learn about the purpose of each and how to properly optimize these tags for users and Google alike.
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By Dylan Zsigray | Posted on March 4, 2020 | Graphic Design

The Important Distinction Between Pixels and Vectors in Media

Does your logo become blurry when you make it larger? If so, it’s likely pixel-based and not a vector. Learn about the difference and how SVGs are the preferred media type on websites.
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By Dylan Zsigray | Posted on February 26, 2020 | SEO

The Importance of Optimizing Your Image Sizes for SEO

Enormous stock photos can slow down your website—and hurt your rankings on Google. Learn how to properly size and compress any stock images you download.
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By Dylan Zsigray | Posted on February 19, 2020 | Web Design

Remember, Color Contrast With Website CTAs Is Your Friend!

While there are three types of color palettes, it’s best to use contrasting colors when designing websites. Learn more about color theory and the use of color to represent your brand.
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By Dylan Zsigray | Posted on February 13, 2020 | Graphic Design

Gah! Don’t Use RGB in Print Designs: A Guide to Color Modes

The CMYK and RGB color modes can produce very different results for your graphic designs. Learn when to use each mode and what Adobe software is best for each.
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