Marketing Strategy

We all need a marketing friend from who we can bounce ideas! At Spark Creative, we can be the data-driven, strategy-oriented friend you've always wanted.

A Versatile and Expert Strategic Partner

Marketing is not about doing just one thing right. For many businesses, marketing managers or departments work to implement marketing campaigns and promote the organization across many channels. However, too often, this is done without a core strategy. All of these channels end up working unilaterally instead of in harmony. Businesses lose out on the value marketing can create! Spark Creative can be the strategic partner your business needs to market itself.

  • We live and breathe data! All of our strategic recommendations come from the data available on your website, Google, and social channels—to name a few.
  • We can act in a fractional CMO role for your business. Or we can be someone for your team to bounce ideas off of. Spark aims to provide the most value for your organization.
  • Spark Creative leverages our expertise and our partners' to give you the most impactful recommendations.
Start Your Project
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We Help Break Through the Noise

There are countless marketing strategies. And within each of these strategies are a multitude of different platforms. Take social media marketing, for example. Which platform—Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube—is right for your business? All of these choices can be overwhelming. Organizations opt to maintain a presence on all these platforms and spread themselves too thin. Spark Creative can work with your team to determine the most valuable platforms to use to market your business.

  • Every platform has its pros and cons, plus a target user group. We guide your team in identifying which platforms align with your business.
  • We help to maintain your brand's voice across all channels, from social media to email to blogs on your website. 
  • Spark frequently analyzes data from all your platforms to determine what works or should be optimized further.
digital marketing team meeting

Featured Project

We Fix Sidewalks

A complete website redesign and backend rebuild for a national sidewalk repair and restoration company to support ongoing marketing efforts.
See Our Work
we fix sidewalks website mockup

How Do You Measure the Success of Marketing?

Every business utilizes different metrics to measure the impact of marketing. A simple method could be the number of form submissions each month. Some organizations prefer something more thorough, such as MQLs and SQLs attributed to a specific channel. Regardless of which metrics your organization relies on, we work with your team to develop comprehensive reporting that you can capitalize on. An organization's marketing efforts should continue to evolve based on past successes and experiments.

  • Spark Creative can help simplify the complexities of platforms like Google Analytics and Google Search Console so you can locate the most valuable insights.
  • We can implement mechanisms to track ROI over time, including attribution reporting, so you know which channels produce the most value.
  • Our strategic partnership with you is just that: a partnership. A positive working relationship with your organization helps us help you!


google search console performance analytics

Ready to Ignite Your Brand?

We cannot wait to meet you! Get in touch with us today to tell us about your digital marketing or design needs. Once we hear from you, we will respond within one business day. However, given the number of times Dylan checks his email each day, it will probably be sooner!

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