April 7, 2021
About the Episode
This week’s episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That’s a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!