April 7, 2021

Episode 10

SEO and PPC are not mutually exclusive. In fact, when used together strategically, both SEO and PPC can drive significant marketing growth for your business. Learn the ins and outs of SEO and PPC in this week's episode!

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About the Episode

This week’s episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That’s a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!

Episode Takeaways

While SEO involves on-page and technical factors, content is the paramount key to success.

PPC generally refers to Google Ads' Search Network, although there are some other channels you can explore.

SEO and PPC used together can boost your visibility on SERPs as you get the chance to appear at the top of the page in more areas.