St. Edward High School is a renowned college preparatory school located in Lakewood, Ohio. The school is known for its rigorous academics, acclaimed arts program, and dominating athletics teams. Since 1978, St. Ed’s has won 66 state championships and 11 national championships. Each fall sports season, the St. Edward Athletic Boosters puts together a program highlighting all teams competing and the tradition of excellence that follows the school’s football team.
The Boosters reached out to Dylan, an alumnus of the Class of 2018, to create the 2019 Fall Sports Program—a full-color, 90-page program sold at home sporting events. As part of this project, we designed the program in Adobe InDesign and created accompanying graphics and photos in Adobe Illustrator and Adobe Photoshop, respectively.
For this program, we wanted to blend traditional and modern elements. While the program’s content remains consistent each season, we desired to include bolder pages, more color, and consistent styling as an improvement from past years. Before the 2019 season, the yearly program was overly templatized. Each edition looked the same, except for new photos and student names. The 2019 edition took the program in a new direction.
With the 2019 program, we redesigned the program’s cover, transitioning away from a grid collage (as seen in past seasons) to a line from the school’s alma mater, with photos placed within each letter. With this choice, we aimed to highlight the school’s brotherhood and rich traditions. The cover also features all of the various fall sports teams and student activities.
While the program encompasses all fall sports, the school’s varsity football team comprises the bulk of the pages. As such, we devoted time to presenting information—like rosters, records, and photos—in an easy-to-interpret manner. We also added additional pages to capture the history of the school, such as the two-page spread featuring photos from 2019’s reunion years’ varsity football teams.
Our Favorite Designs
2019’s program received acclaim from fans, noting the revamped design and modern aesthetic that appealed to St. Edward’s alumni and current families.
Let’s Work Together to Grow Your Brand
There are a multitude of courses and resources available online to learn marketing. However, for business owners who are focused on growing their companies, there is not enough time in the day to do both! Spark Creative eagerly helps businesses develop and implement data-driven marketing strategies to grow their organizations.
Get in touch with us to see how we can ignite your brand with our sparks!