Tania Stanacyzk has always loved art. From a young age, she took classes every day after school. Her late mother brought her into the world of crafts, and her new company—memories of wood—honors her legacy. memories of wood is Cleveland’s home for string art workshops. Whether for a birthday party, a girls’ night out, or a company leadership retreat, Tania’s workshops blend the ancient craft of string art with modern themes and elements.
Tania connected with Dylan through a mutual family friend looking for help to brand her new company and create a simple landing page to house all her information. The brand needed to blend traditional roots while still catering to a modern audience. The landing page needed to be simple to edit, especially when swapping out pictures and adding details for new workshops.
When designing the look & feel of the memories of wood brand, Dylan strived to maintain a visual connection to wood, as many of the string art creations reside on wood material. As such, the colors chosen are in the rose, plum, and taupe families. These colors are minimalistic and reflect the down-to-earth roots Tania embraces through her workshops. Tania came with an idea for a logo: to have a tree imprinted on the trunk of a tree. Dylan took this idea and then worked to keep the logo flat, like the colors and typography. The result is an instantly recognizable symbol of the memories of wood brand.
Tania requested a streamlined, easy-to-edit website for memories of wood. Tania wanted the website to be small and emphasize her workshops and projects. As users scroll down the page, they can get an entire overview of memories of wood. Tania provided the copy, and Dylan optimized it for SEO. The hero image highlights the connection to wood as it displays a rustic photo of a tree trunk. Below-the-fold, we juxtaposed the brand colors with tree trunk rings to add texture. The photos are the focal point of each section, as they showcase the opportunities in each workshop. We built the page in a way where Tania can go and swap out images without affecting any other aspect of the website. This approach also applies to the bottom section, which has the details of the next workshop Tania will host. There are a few text boxes that Tania can edit to replace the event details without having to do anything drastic.
The memories of wood landing page helped to boost Tania’s business at the beginning of 2020. While the COVID-19 pandemic hindered the ability to host in-person events, Tania continues to use the memories of wood digital presence to promote her creations and small business.
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