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March 31, 2021

Episode 9

Learn about the dos and don'ts of web design in this week's episode, featuring web designer extraordinaire Kayla Kogelnik. Gain the knowledge to effectively design a website that balances beauty and functionality to help grow your business.

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About the Episode

This week, we’re talking all about web design—specifically how web design can go very wrong, very fast. Designer extraordinaire Kayla Kogelnik comes back on the show to talk about the dos and don’ts of web design with Dylan and Lynne. In this episode, the trio discusses the common trends they see with poorly designed websites. Often, in trying to differentiate themselves from competitors or industry players, businesses sacrifice user experience and the mobile-friendliness of their websites. Moreover, many organizations believe that there are only two options to build a website: an inexpensive drag-and-drop builder or a five-figure custom development project. The trio also talks about finding a middle ground when designing a website, balancing design and functionality, and understanding that investing in a website sets a business up for success long-term.

Episode Takeaways

The reason so many websites have similar characteristics is that they are proven design practices that work!

Businesses can differentiate themselves using color, imagery, and dimension while maintaining a page structure common to most sites.

Organizations do not need to choose a drag-and-drop builder or a five-figure custom-developed site. There is a middle ground!