March 24, 2021

Episode 8

You have probably heard about "CRMs," or customer relationship management systems. But, what are CRMs, and how should business owners utilize them? This week, Dylan and Lynne discuss CRMs and keeping contacts engaged in your marketing efforts.

March 24, 2021

Episode 8

You have probably heard about "CRMs," or customer relationship management systems. But, what are CRMs, and how should business owners utilize them? This week, Dylan and Lynne discuss CRMs and keeping contacts engaged in your marketing efforts.

Listen Now


About the Episode


Sass & Sage took the week off last week, so we hope you enjoyed a break and caught up on some of our past episodes. This week, we dive into customer relationship management systems (CRMs). This term is ubiquitous in the digital marketing industry, but what does it mean for business owners? Dylan and Lynne discuss the core of CRMs and how they have evolved from old-fashioned Rolodexes to versatile, powerful additions to your MarTech software stack. Plus, the duo examines the difference between contacts in your CRM and “engaged” contacts and how blurring this line can misrepresent your results and give you an inaccurate picture of your marketing efforts.

Episode Takeaways


CRMs have long evolved since the old-fashioned days of Rolodexes to become very robust MarTech platforms.

Businesses should invest in their CRM as the platforms do so much more than send emails and keep track of contacts.

It is imperative that business owners consistently clean their CRMs to remove unengaged contacts and get accurate data.

Let’s Work Together to Grow Your Brand

There are a multitude of courses and resources available online to learn marketing. However, for business owners who are focused on growing their companies, there is not enough time in the day to do both! Spark Creative eagerly helps businesses develop and implement data-driven marketing strategies to grow their organizations.

Get in touch with us to see how we can ignite your brand with our sparks!

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