March 10, 2021

Episode 7

This week, Lynne and Dylan discuss the best practices and potential uses of Facebook, Instagram, LinkedIn, and Twitter for your organization. Learn how to effectively post organic social media in this week's episode of Sass & Sage!

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About the Episode

This week, Sass & Sage ventures into organic social! Specifically, we embrace the notion that social media is not only used for generating leads. Social media helps you educate your audience, which is another tactic in nurturing prospects down the funnel. In Episode 7, we discuss the four common social media platforms businesses utilize—Facebook, Instagram, LinkedIn, and Twitter. Lynne and Dylan discuss the core purpose, benefits, and disadvantages of each platform to give you the knowledge you need to post on social media. Plus, the duo touches on the common shortcomings they have observed with businesses on social media. Two takeaways: do not use the same post across all platforms and embrace posting on fewer platforms stupendously rather than all platforms poorly.

Episode Takeaways

It's better to post on one or two platforms well than post on three or four poorly!

Avoid writing one social media post and publishing it on Facebook, Instagram, LinkedIn, and Twitter. The audiences are different.

While LinkedIn is full of professionals and Instagram is more casual, Facebook and Twitter find themselves in the center.