March 3, 2021

Episode 6

Kayla Kogelnik, a graphic designer extraordinaire, joins Lynne and Dylan to discuss design best practices for non-graphic designers. Learn about simple things your business can do to design stellar graphics that present your brand effectively.

March 3, 2021

Episode 6

Kayla Kogelnik, a graphic designer extraordinaire, joins Lynne and Dylan to discuss design best practices for non-graphic designers. Learn about simple things your business can do to design stellar graphics that present your brand effectively.

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About the Episode


This week, we’re excited to have Kayla Kogenik, a graphic and web designer extraordinaire, on the show to talk about design best practices! Many business owners or small marketing teams design graphics for print and digital mediums—social media, flyers, websites, and the like. However, not all of these conform to what we consider graphic design best practices. In this week’s episode, we head to design school as Kayla outlines some simple things businesses can do to design stellar graphics that present their brand effectively. Plus, we touch on the benefits of working with a graphic designer and how allocating some of your organization’s marketing budget to hire an experienced designer can elevate your brand’s appearance and results.

Episode Takeaways


Consistency is key! Use the same color palette and fonts across your asset to avoid confusion and misrepresentation of your brand.

You can find plenty of resources online to help you select the best color palette and typography for your brand.

Everyone uses the same stock imagery so if you have the ability, take your own photos to set your brand apart.

Let’s Work Together to Grow Your Brand

There are a multitude of courses and resources available online to learn marketing. However, for business owners who are focused on growing their companies, there is not enough time in the day to do both! Spark Creative eagerly helps businesses develop and implement data-driven marketing strategies to grow their organizations.

Get in touch with us to see how we can ignite your brand with our sparks!

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