March 3, 2021

Episode 6

Kayla Kogelnik, a graphic designer extraordinaire, joins Lynne and Dylan to discuss design best practices for non-graphic designers. Learn about simple things your business can do to design stellar graphics that present your brand effectively.

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About the Episode

This week, we’re excited to have Kayla Kogenik, a graphic and web designer extraordinaire, on the show to talk about design best practices! Many business owners or small marketing teams design graphics for print and digital mediums—social media, flyers, websites, and the like. However, not all of these conform to what we consider graphic design best practices. In this week’s episode, we head to design school as Kayla outlines some simple things businesses can do to design stellar graphics that present their brand effectively. Plus, we touch on the benefits of working with a graphic designer and how allocating some of your organization’s marketing budget to hire an experienced designer can elevate your brand’s appearance and results.

Episode Takeaways

Consistency is key! Use the same color palette and fonts across your asset to avoid confusion and misrepresentation of your brand.

You can find plenty of resources online to help you select the best color palette and typography for your brand.

Everyone uses the same stock imagery so if you have the ability, take your own photos to set your brand apart.