February 3, 2021

Episode 1

Sass & Sage kicks off discussing where to start with marketing your business. With what feels like endless channels and tactics, choosing a place to start can be overwhelming! How can brands break through all this noise?

February 3, 2021

Episode 1

Sass & Sage kicks off discussing where to start with marketing your business. With what feels like endless channels and tactics, choosing a place to start can be overwhelming! How can brands break through all this noise?

Listen Now


About the Episode


It’s Episode 1 of Sass & Sage! Dylan and Lynne kickoff their podcast with a deep-dive into where to even begin with marketing your business. With what feels like endless channels, strategies, and tactics, choosing a place to start can be overwhelming! How can businesses break through all this noise? In this episode, Dylan and Lynne break down the key steps to follow when building your marketing plan, noting common shortcomings they’ve seen when working with business owners. Plus, the duo quashes some common marketing mindsets—like hyper-focusing on lead generation and not spending enough money early on. Grab some coffee and your notebook as Sass & Sage helps you build a strong marketing foundation in this week’s episode!

Episode Takeaways


Research is so important when starting to market your business and is something business owners often skip.

Instead of marketing on all platforms, do some digging to find out where your audience hangs out and start there.

Spending less early on and hyper-focusing on lead generation is the wrong mindset to employ.

Let’s Work Together to Grow Your Brand

There are a multitude of courses and resources available online to learn marketing. However, for business owners who are focused on growing their companies, there is not enough time in the day to do both! Spark Creative eagerly helps businesses develop and implement data-driven marketing strategies to grow their organizations.

Get in touch with us to see how we can ignite your brand with our sparks!

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