Sass & Sage Episode Archive

Explore all of our past episodes of Sass & Sage below. Check out some more insights into our weekly topics and helpful resources to guide you on your marketing journey!

May 12, 2021

Episode 11

Slow, unreliable web hosting can hinder your brand new, beautiful website's performance right after launch! In this episode, we talk with Mike Richwalsky, a web hosting expert, about the fundamentals of web hosting for your business.

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April 7, 2021

Episode 10

SEO and PPC are not mutually exclusive. In fact, when used together strategically, both SEO and PPC can drive significant marketing growth for your business. Learn the ins and outs of SEO and PPC in this week's episode!

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March 31, 2021

Episode 9

Learn about the dos and don'ts of web design in this week's episode, featuring web designer extraordinaire Kayla Kogelnik. Gain the knowledge to effectively design a website that balances beauty and functionality to help grow your business.

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March 24, 2021

Episode 8

You have probably heard about "CRMs," or customer relationship management systems. But, what are CRMs, and how should business owners utilize them? This week, Dylan and Lynne discuss CRMs and keeping contacts engaged in your marketing efforts.

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March 10, 2021

Episode 7

This week, Lynne and Dylan discuss the best practices and potential uses of Facebook, Instagram, LinkedIn, and Twitter for your organization. Learn how to effectively post organic social media in this week's episode of Sass & Sage!

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March 3, 2021

Episode 6

Kayla Kogelnik, a graphic designer extraordinaire, joins Lynne and Dylan to discuss design best practices for non-graphic designers. Learn about simple things your business can do to design stellar graphics that present your brand effectively.

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February 24, 2021

Episode 5

Make your business the talk of the town in this week's episode of Sass & Sage! Learn all about Local SEO, Google My Business, and the impact of reviews on your website's ranking on Google.

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February 17, 2021

Episode 4

Do the terms you use to describe your business' offerings align with what prospects search to find you? In Episode 4, we talk all about keyword research and how to bridge the gap between your business and searchers.

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February 10, 2021

Episode 3

Is your marketing budget based on last year's revenue? This week, Sass & Sage dives into marketing budgets and how to make them large enough to support growth goals. Plus, we discuss ways to decrease marketing overhead!

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February 3, 2021

Episode 2

ROI, KPIs, funnels—oh my! Business owners often latch onto these buzzwords without examining what each means. In this episode, Dylan and Lynne emphasize the importance of looking past buzzwords to see if they apply to a given business.

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February 3, 2021

Episode 1

Sass & Sage kicks off discussing where to start with marketing your business. With what feels like endless channels and tactics, choosing a place to start can be overwhelming! How can brands break through all this noise?

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January 31, 2021


Join Dylan Zsigray and Lynne Wilson with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge to use numerous digital marketing to grow your business, coupled with sass-filled conversations and sarcastic remarks!

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